Tracy Smith-Coffey, Marketing and Business Development Specialist brings eighteen years of experience to the Boynton Beach CRA by creating and promoting a business district through social, economic and cultural growth. Since she began her career as a business district President for Antique Row Art and Design District in West Palm Beach, Tracy has worked on hundreds of issues affecting the area, serving in numerous roles that involved the City of West Palm Beach, business and property owners, as well as the area's surrounding community.

Prior to joining the Boynton Beach CRA in 2013, Tracy worked for the Lake Worth CRA and was responsible for marketing, promoting and ensuring community enrichment through the LULA Lake Worth Arts Program with branding efforts for Downtown Lake Worth. Her well-established skills in marketing, business development and event planning were apparent, as Tracy worked extensively on branding LULA Lake Worth Arts with a social networking campaign, interactive website, walker’s maps of Downtown Lake Worth and the arts-related business on the Dixie Highway corridor.

Tracy’s long-term goals for the Boytnon Beach CRA district are economic strength, sustainability, and improved quality of life for the Downtown businesses. A firm believer in interacting with business owners, Tracy’s work builds on the unique character of the area while improving the community awareness of the business district.

DIRECT LINE: 561-600-9096

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